編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 2510 | The Springfield Nor''easters: Maximizing Revenues in the Minor Leagues | Cespedes, Frank V.;Winig, Laura;Lovelock, Christopher H. | Marketing | Pricing Models & Strategy( MKT4413 ) |
2 | 4057 | Culinarian Cookware: Pondering Price Promotion | Quelch, John A.;Beckham, Heather | Marketing | Pricing Models & Strategy( MKT4413 ) |
3 | 9-581-068 | Hartmann Luggage Co.: Price Promotion Policy | Quelch, John A.;Merliss, Penny Pittman | Marketing | Pricing Models & Strategy( MKT4413 ) |